Outreach Isn’t What It Used to Be In the past, outreach meant sending a text or email and checking a box. Appointment reminders. Billing alerts. A seasonal promotion that looked the same for every recipient. But in 2025, that approach feels out of step.  Customer expectations have changed. People now...

The AI Inflection Point in Healthcare Healthcare stands at a pivotal moment. The convergence of digital transformation, post-pandemic strain, and shifting patient expectations has accelerated the demand for smarter, more scalable systems. Generative AI introduces a fundamentally different capability: the power to create, summarize, and personalize content, interactions, and workflows...

As we recognize Access Week 2025, it’s clear that the healthcare industry has reached an inflection point. No longer is “patient access” confined to scheduling appointments or answering calls—it’s now a comprehensive, strategic function that shapes the entire patient experience, impacts outcomes, and influences financial performance. This year’s theme, “Tapestry...